When Deloitte Moves, the ERP Market Listens: What Odoo's Momentum Means in 2026
Not every ERP shift comes with a loud announcement. Some arrive quietly—then change the tone of the conversation across boardrooms, finance teams, and operations meetings.
For a long time, Odoo had a familiar reputation: smart, flexible, and practical. It was often seen as a strong option for growing businesses that wanted to modernize without signing up for an endless ERP project.
But even as adoption grew, one question kept showing up:
“Is it trusted enough for bigger organizations?”
In September 2024, the market got a signal that made that question harder to brush aside: Deloitte Belgium and Odoo announced a strategic partnership, positioning Deloitte to support organizations with Odoo as part of broader transformation programs.
This isn’t a “brand-name endorsement” story. It’s a trust story.
Why Deloitte's move matters (even if you're not choosing Odoo)
ERP decisions are rarely just about software. They’re about risk, readiness, and whether a platform can survive real-world complexity—multiple departments, approvals, reporting needs, and day-to-day operations that can’t pause for a rollout.
That’s why moves like this get noticed.
Large consulting firms don’t typically invest in a platform delivery practice because it’s trending. They step in when:
clients are asking for the platform more often
there’s enough maturity in the product and ecosystem
delivery can be standardized and repeated at scale
In other words: when the work becomes “real” and consistent enough to support serious projects.
The backdrop: Odoo's growth is no longer niche
Odoo’s growth story helps explain why it’s showing up more often in ERP discussions.
On Odoo’s own “About Us” page, it reports being used by over 13 million users worldwide.
Odoo has also publicly shared growth indicators—such as adding thousands of new customers monthly—and has discussed a trajectory beyond €650M in billings, aiming toward €1B by 2027.
Whether you’re a CFO, operations lead, or founder, those signals generally point to a platform that’s not standing still. And in ERP, stability and direction matter.
Why Odoo is Appearing more often in ERP shortlists
When ERP buyers build a shortlist in 2026, the priorities are changing. Many organizations are looking for systems that can deliver value earlier–without turning implementation into a multi-year construction site.
Odoo is often being considered because it supports a practical approach:
1. Start small, then grow
- Odoo’s modular structure means teams can start with core needs and expand as the organization matures—without rebuilding everything from scratch.
2. Faster rollouts (when scope is disciplined)
- Many ERP projects go off track when the scope keeps expanding. Platforms that support step-by-step delivery can reduce the “big bang” pressure and help teams stabilize first, then improve.
3. One connected system across teams
- ERPs are meant to reduce “silo work”—where sales, finance, inventory, and operations are stuck reconciling different tools and spreadsheets. Connected workflows matter because they reduce manual work and improve reporting.
4. A Maturing Ecosystem
- As more partners specialize and more consultancies support delivery, buyers gain confidence. Deloitte’s Odoo alliance is one example of that broader ecosystem maturation.
The bigger trend: what momentum looks like in ERP
In ERP, momentum isn’t a viral post. It’s a pattern:
more companies using the platform
more partners building capability
more large firms supporting delivery
more visibility in shortlists and transformation programs
That’s usually how a platform moves from “interesting” to “serious contender.”
And that’s the real lesson behind the Deloitte–Odoo signal: ERP buying behavior is shifting toward platforms that can grow with the business, without dragging projects out unnecessarily.
What this means if you're evaluating ERP in 2026
No ERP is “one-size-fits-all.” Fit depends on your processes, industry requirements, integration needs, reporting expectations, and how ready your team is to standardize the way work gets done.
But this moment does suggest a useful way to think:
Instead of asking only, “What’s the biggest ERP brand?”
more teams are asking, “What will we actually adopt—and still grow with?”
Because the best ERP decision isn’t about the logo.
It’s about outcomes: clarity, control, and the ability to improve without constant disruption.
A question for business leaders
Have you noticed Odoo showing up more often in ERP conversations lately?
If yes, it may be because the market is moving—quietly, but clearly.