What Businesses Should Know Before Choosing an AI Assistant
Generative AI is no longer a side experiment in the workplace. In a McKinsey survey cited by Odoo, regular use of generative AI rose sharply—reported at 22% in 2023, climbing to 65% in 2024, and reaching 88% in 2025. With adoption accelerating, the decision many teams face is less “Should we use AI?” and more “Which AI fits our work?”
Two names dominate that conversation: ChatGPT, developed by OpenAI, and Gemini, built by Google (Alphabet). While both tools can generate text and answer questions, they are often used differently in day-to-day business settings.
A quick snapshot: who they are
ChatGPT launched on November 30, 2022, under OpenAI. Gemini followed on March 21, 2023, as Google’s entry into the same space. The Odoo piece frames them as widely adopted tools with overlapping capabilities, but with distinct strengths shaped by how each company built and positioned the product.
Core Strengths: Conversation vs. Consolidation
ChatGPT: Fluent writing and clearer explanations
In Odoo’s comparison, ChatGPT is described as a conversational assistant known for a more natural flow. It’s highlighted for tasks where the output needs to read smoothly—creative writing, storytelling, and rewriting content so it’s easier to understand. The article also notes its usefulness for breaking down complex topics into simpler language, particularly when a team needs a longer, clearer explanation rather than quick bullet points.
Gemini: Built around Google Workspace Information
Gemini, by contrast, is positioned as most effective when your work already lives inside Google tools. Odoo emphasizes Gemini’s ability to pull together and summarize information stored across Gmail, Docs, Sheets, and related apps. Instead of focusing on conversational “style,” the article describes Gemini as more “reasoning-first,” aiming to produce structured, technically coherent outputs—especially useful when the job is to compress lots of workplace information into something actionable.
How Teams Use Them At Work
ChatGPT: Beating the Blank Page
Odoo’s article leans into a familiar workplace moment: staring at an empty draft. For teams writing emails, client updates, or social captions, ChatGPT is presented as a fast drafting partner—turning rough prompts into more polished business writing.
On paid plans, the blog also points to “custom GPTs,” where teams upload internal materials (like brand or process documents) to produce outputs that match company style and guidelines. The article gives examples across departments such as HR (onboarding/policy Q&A), marketing (brand voice support), IT (process guidance), and finance (budget analysis support).
Gemini: Reducing Admin Work Inside Google Tools
For Gemini, the article highlights practical productivity: meeting notes, summaries, scheduling suggestions, and pulling insights from documents and emails. In short, Gemini is framed as especially helpful when the bottleneck isn’t writing—it’s sorting through information spread across calendar events, email threads, meeting discussions, and files.
Pricing: Where The Value Is Packaged
Odoo includes a side-by-side pricing overview spanning free tiers through high-end plans. The article’s takeaway isn’t simply “one is cheaper,” but that the pricing differences reflect two strategies: ecosystem value and business scaling.
Ecosystem Value
According to the post, Gemini’s paid tier is bundled with benefits tied to Google’s ecosystem—such as Google One storage and tighter usage inside Docs, Sheets, and Gmail. ChatGPT’s paid tier, on the other hand, is described as unlocking more model access and feature expansion—such as custom assistants and other OpenAI tools referenced in the article.
Business Scaling
Odoo’s comparison suggests Gemini aims to streamline daily operations—faster scheduling, faster meeting summaries—and, at higher tiers, handling extremely large inputs (the article mentions a context window exceeding 1M tokens for advanced plans).
ChatGPT is framed as a more customizable approach: companies can build specialized assistants for internal workflows and use stronger “deep reasoning” style features for complex work, particularly in technical contexts.
The Practical Conclusion
The article’s underlying message is straightforward: the better tool depends on what your team does most.
- If your biggest time drain is writing, rewriting, and shaping messages so they sound right, the post positions ChatGPT as a strong fit.
If your biggest time drain is chasing information across email, documents, spreadsheets, and meetings—especially inside Google Workspace—the post points toward Gemini.
Odoo closes by noting that both tools can also be connected into broader business workflows via integrations (including with Odoo), though the core comparison remains centered on how each assistant supports everyday work.