📄 February 2026 Meta Ads Report

February 2026 Meta Ads Report — Grouped by Campaign Name with Job‑Level Details

Period: 1–28 Feb 2026

1) Campaign‑level summary

Campaign name Primary metric Results Spend (₱) Unit cost Reach Impressions CPM (₱) Rate %
Leads Campaign
 Leads 58
 497.00
 ₱ 8.57 / lead 15,245 18,525 26.83 0.31% (lead rate)

Traffic Campaigns

Landing page views

7,811

11,125.38

₱ 1.42 / LPV

400,504

588,650

18.90

1.33%

Engagement Ads (Traffic)

Link clicks

6,553

5,365.07

₱ 0.82 / click

441,137

626,074

8.57

1.05% (CTR)

Total January spend: ₱ 17,548.91

Key takeaways:

  • February is clearly a traffic-first strategy month, with:

    • 63% of spend on Traffic campaigns
    • Only 3% allocated to Leads

  • Strong efficiency.

    • ₱0.82 CPC (excellent)
    • ₱1.42 per landing page view (very strong)

  • However, conversion gap remains:

    • High traffic (14K+ visits combined)
    • Very low leads (58)

2) Leads campaign — job‑level breakdown (by Ad set name)

These ad sets are the job positions that ran under the Leads objective (Result type: “Leads (form)”).

Job position (Ad set name) Leads Spend (₱) CPL (₱) Reach Impr. CPM (₱) Lead Rate %
Open Audience – GPC Nurse Batch 42 47 ₱358.76 ₱7.63
 11,731
 14,436 24.85 0.033%
GPC Care Nurse Lead Ad Set
 11 ₱138.24 ₱12.57 3,514 4,089 33.81 0.27%

Position‑specific insights

  • GPC Nurse Batch 42 — Main contributor (81% of leads). Strong and stable CPL. Still your best-performing recruitment pipeline.

  • GPC Care Nurse Lead Ad Set — Higher CPL and lower efficiency. Needs refinement before scaling

3) Engagement Ads (Traffic)

MetricFebruary value
People reached441,137
Impressions626,074
CTR1.05%
Link clicks6,553
CPC₱0.82
CPM₱8.57

Traffic insights (Engagement Ads)

  • Very efficient CPC (₱0.82) at scale
  • Massive audience build → strong retargeting base

  • CTR decline suggests:

    • Creative fatigue
    • Broad targeting

4) Traffic Campaigns (Landing Page Views)

MetricFebruary value
Landing page views7,811
Spend₱11,125.38
Cost per LPV₱1.42
Reach400,504
Impressions588,650
CPM₱18.90

Traffic campaign insights

  • Largest budget driver (63%)
  • Extremely efficient traffic cost

  • But conversion gap is the main issue:

    • Traffic ≠ Applicants

  • Indicates:

    • Missing retargeting
    • Weak funnel optimization

5) What to do next (March plan)

Budget rebalancing (CRITICAL)

  1. 1. Rebalance budget

    1. Move 30–50% of Traffic spend → Leads

    2. Focus on:

      1. Nurses
      2. High-demand roles

  2. Retargeting strategy (HIGH IMPACT)

    1. Target:

      1. Website visitors (7–30 days)
      2. Click audiences
  3. 👉 Objective: Leads (NOT traffic)

  4. Fix Conversion Tracking

    1. Ensure:

      1. Lead Submitted event is active

    2. Optimize for:

      1. Conversions

      2. Qualified applicants

  5. Creative Refresh

    1. Test:

      1. Salary-focused ads
      2. Urgency ("Last slots")
      3. Testimonials

5) Quick glossary

  • Lead: person who submitted details.

  • CPL: cost per lead.

  • CTR: % who clicked.

  • CPC: cost per click.

  • CPM: cost per 1,000 views.